Companies are capitalizing on the medicinal qualities of their goods and appealing to this market niche by employing pharmaceutical or medical symbols and colors to establish brand credibility.
Fremont, CA: Given that marijuana is now legal in approximately half of the states in the United States, with more states expected to follow suit, the market for this substance, whether it is used for recreational or medicinal purposes, is experiencing rapid growth.
It is important to note that working with cannabis customers is legally permissible for packaging design companies, regardless of the legal status of marijuana in your particular state. As a designer, it is crucial to consider whether this is a field you wish to specialize in, taking into account your personal beliefs and potential conflicts with other clients.
Collaborating with cannabis companies necessitates adopting a contemporary perspective and avoiding outdated stereotypes that may carry negative connotations.
Images of Leaves
Though cliched, the pointed leaf is an instantly recognizable icon and the quickest way to identify a product in a store.
Even though a lot of companies still use cannabis leaves into their packaging and branding, they usually do so in an interesting way. To update the design while maintaining a nod to this well-known motif, Logos might employ a more contemporary, stylized version of the leaf, experiment with different color schemes, or combine it with other components.
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With A Green Hue and Ethos
People are generally thinking more about how we're affecting the environment, and cannabis consumers are usually very appreciative of the product's organic origins. Embracing the "raw" and "organic" trends puts cannabis goods in a unique modern category.
The language utilized also reflects the naturalness of these products, which is indicated by the use of muted greens and browns. Additionally, we're seeing designs and logos that allude to a long history that offers the company a particular edge in the market.
An emphasis on health
There is a particularly big commercial opportunity here because medical marijuana is now more accepted than recreational marijuana. Companies are capitalizing on the medicinal qualities of their goods and appealing to this market niche by employing pharmaceutical or medical symbols and colors to establish brand credibility.
