JULY - SEPTEMBER 20238 CHEMICAL INDUSTRY REVIEWEvery major global consumer products manufacturer, from Unilever to Pepsi, has announced commitments to slash their use of plastic. As France is the first very large market requiring producers to switch from plastic to paper packaging, global manufacturers are watching closely to see how consumers respond, the cost of switching, and the impact on the paper-based and sustainable packaging market. Companies including Danone, Coca-Cola, and Nutella have started implementing more sustainable solutions because they know that if France is successful, plastic packaging bans will be adopted across the EU and beyond.As part of its national 3R reduce, reuse, recycle strategy, France is focused on stopping all plastic bags' single use for vegetables and fruits. Since January 1st, 2022, all non-transformed fruits and vegetables below 1.5 kg could not be wrapped with plastic, with some exceptions, such as tomatoes, peaches, mushrooms, and a variety of berries. With a 15.5 B market, French households consume 186 kg of fruits and vegetables per year, and 40% of them are wrapped. These plastic single-serve packagings have proven to be a real disaster for the planet, prompting France's initial legislation. France is now working to mobilize its European partners to adopt the same regulation.THE INITIAL REPORT IS MIXED! After almost one year of implementation of this law, what's happened? What can CPGs, suppliers, and packaging companies learn? How is the packaging sector evolving?KEY TAKEAWAYS FROM FRANCES PLASTIC PACKAGING BAN ONE YEAR ONCXO INSIGHTSBy Geoffroy Naegelen, Director, GEPGeoffroy Naegelen
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